Mens Womens Watches

Swiss Not Threatened by Apple Watch

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On Friday, July 26, 2015, Apple Inc started selling Apple watches on Switzerland.

Unlike what has happened in Singapore where thousands of people have camped outside the Apple Store too wait for the launch of Apple watch, there were only about 40 people who lined up outside Apple’s Zurich boutique. Most of the people who camped outside the boutique were the young generation. The people who stayed in front of the boutique and waited for the opening appeared to be under 30 years of age. It is therefore very obvious that Apple is targeting the younger generation. One man named Shaun Mettler, who was among those who camped outside the boutique said that he is going to purchase an Apple watch because unlike the traditional Swiss watches, the Apple watch offers more functions. However, there is also one person who wiated for the opeening of the boutique not to buy an apple watch but to have his iphone screen checked.1

However, Swiss watchmakers should not be too relaxed about this. Although the launch of Apple watch in Switzerland was not as succesful as the product launch in Singapore, Swiss watchmakers should understand that there was a decrease in the percentage of their total sales on the day that the Apple watch was launched.

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