Mens Womens Watches

What Watch Revealed!

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What Watch Revealed
A startup out of Switzerland is preparing to launch a line of attractive and sporty watches with a unique feature.

It’s the birth of your first child. You look down at those adorable eyes and you begin to melt. What if there was a way to stop time at this very moment? That’s the idea behind a line of watches from What Watch, a new startup out of Switzerland.

You can’t track your daily activity and you won’t see any notifications on your wrist, but the What Watch does have one special feature. A simple tap of the red side button will stop and record the time. That moment will be transmitted to your Android or iOS device through a Bluetooth 4.0 connection. You can then use the What Watch mobile app to add a picture to the moment and share it with others or keep it for yourself.

I wouldn’t call the What Watch a smartwatch, but rather a hybrid watch. If you want to get technical, it’s a monofunctional wristwatch. I was able to meet the founders of What Watch and spend some time with each of the company’s unique timepieces. They even disclosed some details about their upcoming store, which will be located in Williamsburg, New York — fitting for such a hipsterish product.

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